BRANDING
Tipsypop
A high-end wine-based freezer pop? Nostalgia just got all grown up.
“The packaging looks so great, and we’ve been getting really positive feedback from retail. We love you, Rosy!”
HEATHER WOLFSMITH
Founder, Tipsypop
WHAT WE DID
- Brand strategy + positioning
- Visual identity
- Brand voice + personality
- Brand messaging
- Brand guidelines
- Website
- Pitch deck
- Sales sheets
CHALLENGE
Popping off the shelves
When Portland-based company Tipsypop was ready to launch their wine-and-juice pop into the market, they knew they wanted to create a product that appealed to both Millennial and older women, and that jumped off the shelf. They also knew that we would have to help consumers understand the product and help it stand apart from their few competitors, whose pops are full of artificial ingredients and colors.
INSIGHT
In the visually-packed wine and frozen treat categories, clean minimalism can communicate premium positioning and stand out on the shelf while appealing to both younger and older consumers.
OUTCOME
Keeping it simple, naturally
Tipsypop’s new brand celebrates adventure, fun, flavor, and quality. The bold color palette and minimalist design of the box really draws the eye whether the box is found in the wine section or a freezer endcap. And we built a brand voice that is familiar and a little sassy, the perfect travel companion for the destinations that served as inspiration for their four flavors.
About Rosy
Rosy is a Portland, Oregon-based, woman-owned branding agency built for optimists: entrepreneurs and small to mid-sized business leaders who believe in the future of their brands.
© 2023 Rosy, LLC