Branding your business into the bee’s knees.

 

The bee’s knee may be hard to visualize, both anatomically and etymologically speaking. No matter; the point is, we’re about the buzz of your biz. Here’s how we do it.

ACCESSIBLE

Agency know-how with an advocate’s do-now.

Big agencies with big clients and bigger budgets can make your head spin like it’s hamster-wheeling through a revolving rolodex. Not here. We’ve got your card in hand.

EXPERT CREATIVE TALENT

Your team: a hand-picked bouquet from a boutique with vision.

 
That’s a flowery way of saying that we will custom-tailor the perfect fit from our network of proven freelance specialists.

RIGHT-SIZED

One size does not fit all, not even with elastic waistbands.

 
Our products were specifically designed to be adjustable—because if there were but one glass slipper, for one Cinderella, imagine the foot-shattering pain of a forced fit. Adjustable straps, people!

OUR PRODUCTS

There’s an outfit for everyone. Try these on for size.

From skinny jeans to sweats, you wear the pants in your business. Unless you’re feeling shorts. That’s right, you call the shorts.

BRAND STRATEGY

Landscape survey

Wondering how you stack up to the competition or what your branding efforts look like to your audience? We’ll take a look at your positioning and come away with a plan for the future. 

Your survey includes:
  • Competitive survey + assessment
  • Positioning matrix
  • Recommended differentiation
  • In-store and online audit of existing brand assets
  • Roadmap for the future of brand building
BRAND STRATEGY

Brand roadmap

Before building a brand, we recommend charting the course relative to your audiences and competitors—and what’s true about you. Let’s find your story.

Your roadmap includes:
  • Exploratory workshop
  • Audience personas
  • Competitive survey + assessment
  • Positioning matrix
  • Guiding principles
  • Recommended differentiation
  • Brand personality + archetypes
BRAND DEVELOPMENT

Brand toolkit

We introduce a custom-built creative team to collaborate with you in defining how the brand looks, acts, and talks about itself.

Your toolkit includes:
BRAND STRATEGY BRIEF +

LANGUAGE SYSTEM:

  • Voice + tone guidelines
  • Mission, vision, and values
  • Brand story
  • Positioning statement
  • Value proposition + key messages

VISUAL SYSTEM:

  • Logo
  • Color palette
  • Fonts
  • Photography guidelines
  • Graphics + icons
  • Style guide
BRAND EXPRESSION

Bringing the brand to life in the world 

A brand doesn’t exist in isolation—it’s a straight-up relationship with your customers, competitors, and your evolving circumstances. From courtship to marriage—or from helping your customers choose you to navigating a tricky competitive landscape— we’re here to make sure you’re putting your best foot forward.

Here are a few of our core offerings:

BRAND COLLATERAL
  • Website design + development
  • Business cards + stationery
  • Signage + graphics
  • Brochures
  • Packaging development
  • Tradeshow booths
  • Sales tools
COMMUNICATIONS STRATEGY
  • Content strategy
  • Social media strategy + planning
  • Campaign strategy + planning
BRAND STORYTELLING
  • Corporate social responsibility + sustainability reporting
  • Annual reporting
  • Fundraising campaigns
  • Event branding
  • Internal/employee training or communications
  • Video
  • Podcasts

Now this is a story all about how...

We’d like to take a minute; just sit right there. We’ll tell you how Rosy was founded by a purposeful pair.
Get acquainted

About Rosy

Rosy is a Portland, Oregon-based, woman-owned branding agency built for optimists: entrepreneurs and small to mid-sized business leaders who believe in the future of their brands.

© 2023 Rosy, LLC